In a recent update from AS, it has been confirmed that Real Madrid and FC Barcelona will each earn approximately €5 million for their participation in the upcoming El Clasico, which will be held during their pre-season tour of the United States.
This exciting clash between the two Spanish football giants is scheduled to take place at MetLife Stadium in New Jersey. This stadium has a capacity of over 82,000 spectators and according to the organizers, the venue is expected to be completely packed.
The Soccer Champions Tour, which includes this El Clasico, is proving to be a lucrative endeavour for the event organizers. They stand to benefit significantly from the high attendance and the interest surrounding such a prestigious match.
However, the financial rewards are not only for the organizers. Real Madrid and Barcelona are also set to gain substantial amounts from their involvement in this event.
Real Madrid have set a trend
Every summer, both Real Madrid and FC Barcelona travel to the United States as part of their pre-season preparations. This tradition is more than just a training routine; it is a strategic move to boost their global presence.
The pre-season tours are part of a broader marketing strategy aimed at increasing their appeal and visibility in the American market.
The Premier League has long dominated the viewership in the USA, but by participating in these tours, the Spanish clubs hope to capture a larger share of the football audience across the Atlantic.
Although the exact financial details for these pre-season tours are often not officially disclosed, it has been reported that Real Madrid earned around €15 million from their four friendlies in the United States last summer.
This indicates that the financial returns from these tours are quite substantial. With pre-pandemic conditions fully restored, both Real Madrid and Barcelona are expected to receive about €5 million each for this particular friendly match in New Jersey.